• Dates of postal food drives or other fundraising efforts
• Space to record appointments
Date squares (on the calendar, not talking bars) can include photos as well as or in place of text.
Community Contact Info. As a ready reference, the calendar can include phone numbers and websites for the City of North Mankato as well as:
• Local Branch contacts, hours and other information useful to postal customers or to promote the local USPS branch
• Space for frequently called numbers
To garner community support for this calendar, the community must be involved in creating it. To that end, each calendar should be created by the population in that ZIP code. The North Mankato USPS calendar can serve as a road map for other ZIP codes to follow. Here’s how it could work.
Using the photo parameters established in the proposal (USPS legs, front and center), residents are encouraged to submit photos for inclusion in the calendar. A link to the PO website will display all of the entries for that specific month. Residents can vote on the winning photo each month. Each winner gets credit for his or her photo in the calendar.
Each ZIP code will need three volunteers to divvy up roles. These people do not have to be employed by the USPS but they need good organizational skills. The roles will surround:
• Marketing. Residents will find out about the USPS calendar photo contest through local media. Local newspapers, TV stations, and radio stations can spread the word via a coordinated effort to commence in the beginning of September. This way, the contest wraps up the end of the following September which allows time to get the calendars produced for distribution in December. In addition to notifying local media about the calendar contest through press releases, the Marketing person will gather sponsorship (see below) to get the calendar produced.
• Photographs. All of the photographs of letter carriers will be submitted by ZIP code residents. Schools and churches can also spread the word and support the effort. Since people like to take pictures and compete in contests, AND exhibit their pride of place, a contest is likely to generate evocative photos of local interest. The Photograph person will monitor and post photo submissions and track votes to select monthly winners.